When a company is creating a new product research is always necessary, research helps give information about what the product does or will do. The idea of this research is that the producers are fully able to see clearly what the audience want in that product, so they can then improve their product to help give the customers what they want or need.
Product research collects as much information or data they can find for a new product, this then helps the company release a more popular and overall better product, this also means they will sell more of that product as it will be more needed and therefore more successful. The research that the company has collected also helps with commercial viability and helps to plan the post production process. The information that is collected covers everything from suitable locations for filming to the most positive reaction from the audience.
When it comes to researching you need to look for:
- Staff
- Cast
- Equipment
- Location
- Risk Assessment
- Copyright
- and many more factors including marketing, advertising etc.