Audience research is about finding all about your audience. Demographics and psyco-graphics are the two types of audience profiling that the audience are put into.
Demographics look at the audiences gender, age, ethnicity, knowledge of languages, disabilities, mobility, occupation, social class and sexual orientation, also based on how much you earn. Psycho-graphics looks at the viewers personalities, hobbies, lifestyles, opinions and behaviour. There is also another group named Geo-demographics this looks directly based on where they live. All these findings make it easier to release a product by understandin as much as possible about the audience.
Some companies find that information for themselves however, most usually get their information by data gathering companies.
Like other forms of research, both primary and secondary are used to find and collect this data. Questionnaires, focus groups, interviews and online websites are all ways to find this data. Using these techniques means they will receive a mix of answers, some that are indepth, and some that are shorter. This means they can get the answers that are needed.
This is an example of demographics of Ethnicity within England and Wales in 2001.